A wish can be a great seed for productive thinking. When Edwin Land’s 3-year-old daughter wished she could see her pictures right away, her wish was the seed for the Polaroid Land camera, a design that forever changed the way we take pictures.
There are wishes inside and around us all the time. In these […]
Several years ago I had an online argument with another creative (we were both in the advertising business then, and in that business the people who come up with campaign ideas or copy or design are known as creatives). My online adversary was convinced that creativity was inherent and innate. That it could not be […]