The Third Third

Why do you run the faucet for a few moments before drawing a glass of water? To get the stale water out of the pipes, so your drink will be cool and clear.

It’s the same with ideas. You need to run your brain (or brainstorming session) long enough to flush out all those stale “everyone’s thought of them before” ideas.

Once new ideas start flowing, they’re cooler, clearer, and potentially more useful than the ideas that come out early in your thinking. Studies show that in good brainstorming sessions, the best ideas come in the final third of the sessions.

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.” – GOETHE (1749-1832)

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